RULES OF DESIGN (EMOTION)
Rules of Design
Emotion
*Rhythm
* Simplicity
* Abstract
*Unity
* Balance
Rhythm: Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement.
Rhythm design

Simplicity : stripping an interface, product, or communication down to only its most essential elements.
Simplicity design

Abstract : art that does not attempt to represent an accurate depiction of a visual reality but instead uses shapes, colours, forms and gestural marks to achieve its effect.
Abstract design
Unity: unity is the principle that pulls together all the other elements of the design.
Unity design
Balance: arranging both positive elements and negative space in such a way that no one area of the design overpowers other areas.
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